Our Heart Beyond the Hems
At NYXY, fashion is more than fabric. It is a medium for meaning—a way to express not only how we look, but also what we stand for. As a homegrown label, born out of passion and built with intention, we believe in creating with care—for people, for animals, and for the planet.
Our commitment to social responsibility is not an add-on; it’s stitched into the very foundation of our brand. Every garment is a celebration of craftsmanship and compassion. With every NYXY piece, you’re not just choosing mindful luxury—you’re joining us in giving back.
We are proud to support two causes close to our hearts: uplifting Indian artisans and supporting animal welfare.
Empowering Indian Artisans: One Piece at a Time
Every NYXY garment is made by hand, one piece at a time. We do not mass-produce. We do not outsource faceless factories. We take pride in the fact that each item is individually handcrafted by our in-house team of skilled artisans—pattern makers, tailors, hand embroiderers, hemming experts—who bring decades of experience and pride into every creation.
This approach isn’t just about quality; it’s about respecting the hands that make our clothes.
By choosing to manufacture in-house, we’re ensuring that every artisan who touches a NYXY garment is paid fairly, works in a safe environment, and is treated with dignity. Many of our team members have grown with us from the very beginning, and their craft is the soul of NYXY.
We also believe that slower fashion is better fashion. Since we don’t mass-produce, we create less waste and avoid overproduction—a major cause of environmental harm in the fashion industry. Every NYXY piece is made mindfully, with precision, in limited numbers or custom sizing—ensuring that nothing is created unnecessarily, and nothing goes to waste.
Our focus on small-batch production allows us to be intentional. It allows us to innovate without compromising on quality or ethics. And most importantly, it allows us to continue preserving and celebrating India’s heritage of handwork, at a time when machines are rapidly replacing tradition.
When you wear NYXY, you’re not just wearing a garment. You’re wearing the legacy of Indian artisanship, a piece that was made with time, attention, and respect.
Our Compassionate Cause: Animal Welfare
At NYXY, kindness doesn’t stop at people. Compassion for animals is at the core of who we are. Both founders have long been personally involved in animal welfare—supporting NGOs, donating to independent rescuers, funding sterilization drives, and contributing to emergency medical care for injured animals across India.
This cause is deeply personal. From childhood to now, the founders have consistently made space for the voiceless—rescuing, fostering, and feeding street animals, and advocating for their rights.
That’s why we made a clear commitment: a portion of every NYXY purchase goes directly toward animal welfare.
We regularly contribute to trusted organizations and individuals who are on the ground, saving lives every day. These donations help with food, shelter, vet treatments, spay-neuter programs, and long-term rehabilitation. Whether it’s a stray dog recovering from an accident, or a neglected cat finally getting safe shelter—you are part of that story every time you choose NYXY.
We’re also proudly vegetarian and cruelty-free. No animal-derived materials are used in our garments. We stand firmly against animal testing, animal cruelty, and the use of products that involve exploitation in any form.
This isn’t just good PR—it’s personal. It’s a belief system we live by, and we are grateful to carry it into our business with authenticity.